In this crazy, wacky modern era, where shampoo bottles come with
directions and disposable coffee cups contain warning messages such
as "CAUTION: HOT BEVERAGE MAY BE HOT", one cannot help
but feel a little insulted at how stupid most companies assume we
actually are. Caution messages serve their purpose not as a genuine
warning for the reader, but as a legality to avoid being sued should
someone be injured. Cigarette packets have provided the most useless
of warnings in the past, so we felt it was our duty as sarcastic,
bitter pricks to create some clever, informative warning labels
that will hopefully help people understand the bigger (and smaller)
issues related to smoking. Enjoy.
A hunch is creativity trying to tell you something.
